Logo design brief prompt for AI or human designer
A structured brief that produces on-brand, tester-ready logo directions.
The Prompt
Produce a logo design brief for {BRAND}. Cover: positioning statement, 3 adjectives, brand personality dial (traditional↔modern, playful↔serious), color psychology recommendation with 3 palettes, 3 typography pairings, 5 shape-language directions, and 3 competitor logos to avoid similarity to.